simple system - B2B purchasing platform

simple system offers an e-procurement platform that revolutionizes purchasing in medium-sized companies. The target group: experienced purchasing managers who struggle with manual processes, Excel lists and fax orders on a daily basis. They want modernization, but are skeptical of radical changes.

The task was clear: In 90 seconds, we should show how simple system makes everyday work noticeably easier — without jeopardizing control over proven supplier relationships.

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For this project, we used the entire range of our animation techniques: 3D elements for spatial depth and a modern look, interface animations that make the platform vivid and understandable, 2D animations for clear, reduced infographics, stock footage to authentically represent real work environments, AI-generated video footage for consistent character presentation in the frame story

The film's visual language deliberately works with the contrast between chaos and order. Overloaded, hectic scenes give way to clear, structured interface animations. We are particularly proud of the successful balance: The film appeals to a conservative target group without appearing old-fashioned. It shows technical innovation without being overwhelming. He promises change without frightening.

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Credits:

CLIENT: Simple System GmbH

PRODUKTION: Kim Venus

CONCEPT & SCRIPT: Kim Venus

DESIGN: Marcel Vockrodt

llIllustration: Marcel Vockrodt

‍ANIMATION: Marcel Vockrodt, Annabelle Thie

SOUND: Kim Venus

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