Berlin wants to become climate-neutral as quickly as possible and the use of solar energy plays a decisive role in this. In March 2020, the Berlin Senate therefore decided to implement the Solarcity master plan — an ambitious plan with 27 measures to accelerate solar expansion in Berlin. The participating administrations, associations and companies have now worked intensively on implementation for a good one and a half years.
With this film, which appeals to a broad public, we have been working on the common thread for a long time and tried to represent Berlin authentically in the design concept.
For this scene-packed film, we relied on an intensive mix of colors and textures. It should look handmade and not “perfect”, authentic to Berlin. We couldn't ignore the first film (not from us), but we should and wanted to further develop the look. The many characters were a challenge, especially when combined with the textures.
CLIENT: Berlin Senate Department for Economics, Energy and Public Enterprises
PRODUKTEUR: Theresa Schwierske
CONCEPT & SCRIPT: Theresa Schwierske, Kim Venus
DESIGN: Marcel Vockrodt, Sabrina Fenske
ANIMATION: Marcel Vockrodt, Melanie v. Bernum, Michelle Acosta, Kim Venus
MUSIC: Robert Meunier — Close by You