Medudoc - digital patient education

eHealth Innovation

With medudoc, doctors can create personalized educational videos to comprehensively inform their patients about their procedure. Developed together with doctors and using digital technology, they have been proven to improve patients' understanding of their medical procedure.

Together with medudoc's great content team, we create digital patient education videos on various medical areas. At the beginning, the task was to develop a style and video language that would have a likeable, informative and calming effect on the upcoming medical procedure. In the further course, it is primarily a matter of consistent development of the videos.

Development of styles in the very long term

Digital patient education videos in e-health require difficult and serious information to be provided to patients. It is therefore important to prepare for the procedure in an understandable and empathetic way. The videos are intended to help alleviate anxiety through education and answer many questions in advance.

The development of styles took quite a bit of time, because in the medical sector we have micro and macro levels, scenic presentations and infographics. Here, a uniform and understandable look had to be created that worked equally in 2D and 3D.

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Credits:

CLIENT: Medudoc AG

PRODUKTEUR: Kim Venus

KONZEPT: Medudoc AG

DESIGN: Marcel Vockrodt, Sabrina Fenkse

ANIMATION: Marcel Vockrodt, Kim Venus, Bettina Gericke, Michelle Acosta, Melanie van Bernum