heyData brings data protection, information security and compliance together in one place for companies across Europe: from GDPR and ISO 27001 to NIS2, DORA and the EU AI Act. Its audience is CTOs, founders and compliance leads at SMEs who have to keep up with growing regulation without building a legal department of their own.
For the rebrand, heyData needed a new hero video that captures the platform in around 80 seconds – bilingual DE/EN, for website, YouTube and LinkedIn. The brief: show a complex compliance topic in a way that feels modern and tangible, and make the software genuinely impressive on screen.
At the heart of the film is a sculpted 3D look with realistic glass refractions and chromatic aberration. The rendering was involved, and it gives the platform real depth on screen. We combined it with 2D interface animation built straight from the Figma files – motion turns them into the actual lead character – and typographic animation that carries the bilingual voiceover.
The real-world imagery comes from carefully selected stock footage, woven into the look as a human counterpoint to the platform. Structured interface moments meet calm, real images. All source files went to heyData in full once we were done.
CLIENT: heyData
PRODUCER: Kim Venus
CONCEPT & SCRIPT: Marcel Vockrodt, Kim Venus
DESIGN: Marcel Vockrodt
ANIMATION: Marcel Vockrodt, Kim Venus
SOUND: Kim Venus
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