Our task was to help Diakonie convince its target audience to financially support their project. The project aims to make it easier for people in need to access flexible and individual support.
Developing infrastructure and procedures within welfare associations for the success of the project requires time and resources. We have created 3 animated videos to help Diakonie present their project strategy to potential investors. Each video was used at a different stage of the pitch and provides a specific insight.
Video 1: The core idea
What would it look like if the process of getting help actually made people's lives easier instead of making them more difficult?
Video 2: Transparency
How does Diakonie create better processes in advising and accompanying people?
Video 3: Call for action
What do you need to know if you want to invest in the development of the project?
AROUSE EMOTIONS
The videos should build the trust of the target group and inspire them to support the project.
CLIENT: Diakonie An Sieg and Rhine
PRODUKTEUR: Kim Venus
CONCEPT & SCRIPT: Kim Venus, Sabrina Fenske
DESIGN: Sabrina Fenske
ANIMATION: Michelle Acosta, Marcel Vockrodt, Mia Senkowski, Melanie van Bernum
SOUND: Paul Niederfriniger
VOICE: Ryan Wiechert
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