“Really cow-l! “is the nationwide school competition of the Federal Ministry of Food and Agriculture (BMEL). Students in grades 3 to 10 of all types of schools can participate. “Really cow-l! “is fundamentally concerned with the topic of organic farming and issues relating to sustainable agriculture and food. Each year, the competition highlights a different theme.
Together with the PR agency M&P We worked on the concept and thought about how we could transform the new corporate design and important information into an exciting and appealing clip.
The new CD from “Echt kuh-l! “provides a colorful mix of styles: cut-out, isometry, polygon objects, strong colors and strong gradients. For the campaign video, we had to consider which elements would also work for the film and which would be better left out. The recognition effect should of course be maintained. The isometry is difficult to implement due to the different camera moves and the processes would probably have really overwhelmed the viewer, so we focused primarily on the colors, the angular illustrations and the collage style. It is still colorful and bustling, but suitable for the very young target group.
CLIENT: Federal Ministry of Agriculture and Food
PRODUKTION: M&P public relations
PRODUKTEUR: Kim Venus
CONCEPT &. SCRIPT Kim Venus, Marcel Vockrodt
DESIGN: Marcel Vockrodt
ANIMATION: Gina Stephan, Marcel Vockrodt
SOUND: Kim Venus
VOICE: Isaak Dentler
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