As an animation studio with high standards of design and concept, we at Jojomoto always keep an eye on the latest developments and trends in the industry. Because this is the only way we can inspire our customers with creative and contemporary motion design that is convincing both artistically and in terms of content. For 2025, there are some exciting trends that will shape the coming year and which we would like to share with you.
Kinetic typography is currently experiencing a remarkable renaissance. Letters are no longer just used as static information carriers, but are developing into independent protagonists who jump, transform and interact. In 2025, this approach will be further refined and more emotional.
What particularly inspires us is the interaction of text with its environment. As a result of the increasing use of 3D, text elements are becoming increasingly tactile, floating in space and reacting to their environment. This is not just about aesthetics, but about merging movement and meaning in order to strengthen the emotional impact of content.
Especially in explanatory films, kinetic typography can illustrate complex relationships and highlight key messages. Social media clips benefit from the attention of moving text elements that connect with the audience within milliseconds. The trick is not only to move text, but also to give it character. What is the personality of your message and how would it move?
The creative fusion of 2D and 3D elements is becoming one of the most distinctive trends for 2025. What happened with “Spider-Man: Into the Spider-Verse” (Here is an interesting clip of the movie), has developed into a versatile approach that seamlessly integrates hand-drawn 2D elements into 3D environments.
At Jojomoto, we particularly appreciate this trend for artistic freedom and the opportunity to use both the charm of classic animation and the depth and immersion of 3D worlds. This technique allows us to tell stories using a unique visual language.
In 2025, it will be even easier to generate computationally intensive simulations in 3D and thus be able to imitate or challenge real forces such as gravity, wind and friction. In this way, a fascinating and (sur) real clip can be created even for smaller projects.
Now, for example, luxury brands aren't the only ones using liquid simulations to create different types of product demonstrations in which liquids such as silk move and materials behave in an impossible way. Tools like Houdini, Blender, and Unreal Engine 5 make these complex simulations more accessible.
Our assessment: Physics simulations are increasingly becoming an important tool in a motion designer's toolbox.
In an increasingly digital world, the handmade collage and analog design look is making a significant comeback. This trend picks up on nostalgia and combines traditional techniques with modern tools to create structured and eye-catching content.
By combining textures such as paper, paint, dust, or fabric with digital animation, creatives can create a hybrid look that is fresh yet familiar. The dirt, grit, and imperfections that come with the collage style give the animations an authentic quality that is often missing in the perfect digital world.
Our tip: Experiment with overlapping real textures on digital animations to create depth and authenticity. Especially on social media, this approach can result in high engagement rates.
After years of minimalism and flat design, an old acquaintance surprises us in 2025: skeuomorphism is back — but in a completely new guise. For anyone who is not familiar with the term: Skeuomorphism imitates real objects in digital interfaces to create familiarity. Think of the early iPhone interfaces with their realistic notebooks and 3D switches.
In 2025, this approach will return to the scene in a more subtle, well-thought-out form. Instead of copying the physical world one-to-one, tactile elements are specifically used to give digital experiences depth and emotional resonance. This “neo-skeuomorphism” combines the best of both worlds: the clarity of modern interfaces with the intuitive familiarity of realistic elements.
The combination with motion design is particularly exciting: Movement makes the new skeuomorphism dynamic and lively. Surfaces react to contact, materials naturally deform, and digital objects increasingly behave like their physical counterparts — without appearing overloaded.
In contrast to neumorphism, which is based on subtle shadows and soft contours, the new skeuomorphism goes a step further and integrates realistic textures and behaviours. The result is a digital world that feels modern and familiar at the same time.
While many current trends focus on elegance and harmony, Neo Brutalism goes in a completely different direction: the conscious use of the raw, unpolished and rough. This approach, which has its roots in the brutalist architecture of the 1950s, will also conquer motion design with surprising dynamism in 2025.
Neo Brutalism is characterized by strong contrasts, asymmetrical layouts and functional forms. There are other elements in the moving image: deliberately hard cuts, abrupt transitions and an almost provocative disregard of traditional animation principles. The result? Visually captivating works that look authentic due to their rawness and clearly stand out from the mainstream.
The use of color is particularly characteristic: NeoBrutalism uses loud, powerful color accents that deliberately break with traditional harmony rules. Unlike many other trends, gradients are not used gently and subtly, but often appear harsh, contrasting and sometimes almost aggressive. Instead of soft transitions, rich, sometimes bright shades dominate, which leave visual impressions in dynamic movement-intensive visual impressions. This “digital volume” is a deliberate departure from the gentle gradations and harmonious color palettes that dominated motion design for a long time.
Which projects is Neo Brutalism suitable for? Definitely not for every customer and every topic. But for brands that want to position themselves as progressive, unconventional and bold, this style offers a welcome alternative to the often interchangeable, polished designs of our time. Especially in the music and art scene, but also in the tech sector, we are already seeing the first convincing applications of this style.
We are already using these trends in our projects — from App videos for interfaces with a story upto attention-grabbing social media clips.
The Motion Design Trends 2025 clearly show one thing: The boundaries between digital animation and emotional, human experience are becoming increasingly blurred. As a studio that values empathic films with added value, we are particularly impressed by the development towards styles that combine technological innovation with human warmth.
The challenge for creative teams will be not to use these new opportunities for their own sake, but to use them specifically to tell stories with more depth and impact. After all, it is not technology that touches people, but the way we use it to arouse emotions and convey messages.
At Jojomoto, we look forward to incorporating these exciting trends into our work — always with a focus on what really counts: stories that move and are remembered.
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