When explaining complex issues, we rely on the power of storytelling. By combining knowledge with compelling stories, information can be conveyed in a memorable way. This method not only uses metaphors, but also actively involves the audience in the content, increasing understanding. Stories are also remembered longer and thus enable the sustainable dissemination of information.
The basis of every good story is its structure. Here, a distinction is made between linear stories and stories that are not told linearly. A linear structure follows a chronological course, with the tension coming from the “How does it end?” emerges. In contrast, nonlinear narratives can be individually structured and the tension on the question “How could this happen?” Prop up.
Traditional short stories are often divided into three acts: exposure, confrontation, and resolution. Transferred to a character-based narrative, this means that in the first act, the character is presented with a problem. In the second act, the character works towards a solution. Conflicts may arise as a result. In the third act, the character finally solves the problem in a surprising way.
This structure is also suitable for motion graphic videos without figures. Let's take the example of the “StureStudent” explainer video from Ancher Point:
Act 1: Problem Statement - Buying and selling textbooks takes time.
Act 2: The Path to a Solution - The application and its features are presented.
Act 3: Solving the problem - The app is being downloaded.
A well-structured explanatory video for apps provides a clear “common thread.” This dramaturgy makes complex content easy to understand and creates space for innovative ideas. It's no wonder that online videos are as successful as read in this post! The combination of good storytelling and a clear structure is the key to delivering content effectively and sustainably.
A good explanatory film is characterized by the art of simplification. Complex topics are converted into understandable and accessible content, making even sophisticated concepts easy to digest. It's important to find the right balance — enough detail to promote understanding, but not so much that viewers are overwhelmed.
Animated explanatory films use the power of visualization to make abstract ideas understandable. Visual elements, such as metaphorical representations, symbols, and infographics, are used to transform complex concepts into images that are easy to understand. These images serve as anchor points for memory and create a connection between the concept and visual symbols.
The ability to show various aspects without explicit naming opens up an additional narrative level on the image level. Instead of presenting an endless list of facts, animated explanatory films enable visual stories in which viewers themselves can recognize connections and draw conclusions.
The visual narrative level also makes it possible to incorporate subtle nuances and details that could be lost on the verbal level. In addition, visual elements intuitively overcome cultural and language barriers, making animated explanatory films with a strong visual component particularly effective for a global audience.
Animated explanatory films are more than just visual representations of information — they are stories that enable viewers to travel through complex concepts. The interplay of storytelling, visualization and clever simplification creates an effective form of communication that not only informs but also inspires. In a world where attention spans are limited, storytelling proves to be the key to imparting knowledge and making a lasting impact.
In the World of Books about Storytelling, Motion Design and Animation, One Work Stands Out in Particular: “AnimatedStorytelling” by Liz Blazer. This book offers a fascinating dive into the subject matter for anyone who wants to dive deeper into the art of storytelling.
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