Characters in an explanatory film are not always absolutely necessary. However, if you want to build a bridge between message and audience, good character design is a key element. We will give you an insight into the world of characters, highlight their various aspects and present some examples from our own and others' work.
Character design is not just about creating a simplified and animatable image of a person. It is a comprehensive art form that reflects the CI of the company or organization, the story, and the message of the film. Each character design should be unmistakable in order to remain in the memory of the audience.
Modern design techniques often tend to emphasize minimalism. Clear lines and simple shapes can make characters easy to understand, especially when it comes to conveying complex concepts in an explanatory film. Despite the simplicity, strong expressiveness can be created through clever placement of details, such as facial expressions or small accessories.
The visual concept of an explanatory film defines the level of detail of the graphic elements and therefore usually whether a face is appropriate for the characters or not.
Characters with expressive faces enable a deeper emotional connection with the audience. Facial expressions and gestures can convey subtle nuances and help explain complicated concepts in an easy-to-understand way.
However, characters without faces often offer more room for interpretation and enable the audience to empathize more with the character. This can be particularly beneficial in abstract or universal topics, as viewers can project their own perspective.
Using natural skin and hair colors in animated characters can convey authenticity and encourage audiences to identify with the characters portrayed.
Unnatural skin and hair colors open up creative possibilities and make it possible to go beyond the limits of reality. Especially in fantastic or abstract scenarios, this can provide additional visual appeal and attract the attention of the audience. In this way, the characters often integrate themselves much better into an existing CI of a company.
The depiction of different body shapes in animated characters is a step towards a more realistic and diverse narrative.
The choice of different clothing styles in animated characters makes it possible to represent cultural diversity and emphasize individual personalities. This helps to authentically represent a wider range of identities.
Incorporating diversity into animated characters is not just a trend, but a reflection of the real world. Different skin colors, genders, age groups and cultural backgrounds help to appeal to a wide audience and send an inclusive message.
Attachment to the audience, diversity and emotion are simply best conveyed superhuman qualities. However, design has the decisive influence on HOW and it is important to make the right decisions.
Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information
